What Happens at 11pm
1. Homeowner discovers water spraying everywhere
2. They Google "emergency plumber Sarasota"
3. They call your number — voicemail
4. They call your competitor — someone answers
5. Competitor books the job, charges $400-800
6. You never know the call happened
The After-Hours Reality
- ✓6pm-10pm: 27% of emergency searches
- ✓10pm-6am: 23% of emergency searches
- ✓Weekends: 31% of all plumbing searches
50%+ of your potential emergency revenue happens when nobody's in the office.
The Revenue Math
- ✓After-hours calls per month: 40
- ✓Currently answered: 5 (12%)
- ✓With AI answering: 36 (90%)
- ✓Additional jobs per month: 18
- ✓Average emergency job: $450
- ✓Additional monthly revenue: $8,100
That's nearly $100,000/year you're currently sending to competitors.
How AI After-Hours Works
11:23pm — Phone rings
AI: "Thanks for calling, Sarasota's 24-hour plumbing experts. Is this an emergency with water actively leaking?"
Caller: "Yeah, my water heater is gushing"
AI: "I'm getting our on-call tech notified right now. Can I get your address?"
Meanwhile, your tech gets a text with name, address, issue, and phone number. Lead captured, customer calm, tech dispatched — automatically.