Think of your automations like dominoes. One event triggers the next, which triggers the next. Design it right, and everything flows.
What Is Event-Driven Architecture?
Instead of running on a schedule or requiring manual triggers, event-driven systems react to things that happen:
- • New lead comes in → Lead gets scored → Sales gets notified
- • Appointment booked → Confirmation sent → Reminder scheduled
- • Payment received → Invoice marked paid → Thank-you email sent
Each event naturally triggers the next action.
The Domino Principle
Set up your dominoes (events and actions) in the right order, and one push starts the whole chain:
Form Submit → Create Lead → Score Lead → Assign Rep → Send Welcome Email
Each step only happens when the previous one completes successfully.
Why This Beats Batch Processing
Old-school automation runs on schedules: "Every hour, check for new leads." Event-driven systems react instantly: "The moment a lead arrives, do this."
Real-time response. No waiting. No missed windows.
Building Your Domino Chain
- 1. Map every event that matters to your business
- 2. Define what action each event should trigger
- 3. Build the connections between them
- 4. Test the full chain, not just individual pieces