Your clients leave relaxed and happy. They say they'll be back. Then... nothing. What happened?
The Rebooking Problem
In the blissful post-massage haze, nobody wants to think about scheduling. They leave without booking. And then:
- ā¢ Life gets busy
- ā¢ They forget your name
- ā¢ They see an ad for someone closer
- ā¢ The pain comes back, but so does their procrastination
The Follow-Up Gap
Most massage therapists are solo operators. They don't have time to:
- ā¢ Text every client after their appointment
- ā¢ Send rebooking reminders at the right interval
- ā¢ Run reactivation campaigns for lapsed clients
So they don't. And clients drift away.
Simple Fixes
- ā Book the next appointment before they leave ā Make it a habit
- ā Automated 3-week reminder ā "Ready for your next session?"
- ā Lapsed client campaigns ā "We miss you" with a special offer
- ā Membership options ā Prepaid packages increase stickiness
Retention isn't about being pushy. It's about being present when they're ready to book.