The Scene at Checkout
Your client is glowing. The color is perfect. "See you in 6 weeks?"
"I'll call you!"
They leave happy. And then... nothing.
What Actually Happens
Week 1: Client thinks "I should book"
Week 2: Forgets
Week 4: "I really need to book" but it's Saturday night
Week 6: Friend mentions a new salon, client tries it instead
They didn't leave because they were unhappy. They just forgot.
The Numbers
| Client Type | Return Rate |
|-------------|-------------|
| Books at checkout | 85% |
| Says "I'll call" | 45% |
| No rebooking mention | 25% |
What Works
1. Book at Checkout — "Same time in 6 weeks?" Have the calendar ready.
2. The 4-Week Reminder — One text: "Ready to schedule? Book link"
3. The "We Miss You" Message — 2+ weeks overdue: "Your chair misses you"
4. Seasonal Send-Off — "Have a great summer! Here's your booking link for when you're back."
The Automation Difference
Without automation, staff tries to remember who's overdue. Nobody has time.
With automation, the system tracks every client and sends the right message at the right time automatically.